Born in Mexico City, Jorge developed a keen interest in computer skills from a young age. He discovered early on that living close to nature significantly improved his lifestyle and overall well-being. Over a decade ago, he moved to Baja Sur, leveraging his extensive background in sales, customer service, the arts, event production, and IT. With a self-taught mastery of English over 30 years, Jorge has diversified his career across various sectors. His expertise spans festival production, graphic design, web development, real estate, and volunteer work, significantly contributing to the tourism sector throughout the region.