Originally from a small town in southern Veracruz, Checo Mendoza spent several formative years in Canada, an experience that profoundly reshaped his outlook on life. Upon returning to Mexico, his adventurous spirit led him to the magical town of Todos Santos, where he quickly became known for his deep connection with people and his surroundings. Checo is celebrated for his extensive wisdom, exceptional storytelling abilities, and insightful advice, qualities he seamlessly integrates into his professional role. He currently serves as an account manager at Ricardo Amigo, where he collaborates closely with his colleagues to enhance their service delivery. In addition to his role at Ricardo Amigo, Checo is the visionary founder of Todosantosbcs and a partner at Going Baja, a company specializing in crafting memorable local experiences in Todos Santos for both residents and tourists. His initiatives are marked by a commitment to enriching the community and fostering a deeper appreciation of Baja's unique culture. A lifelong learner with a myriad of diverse experiences, Checo understands that life is a continual journey of adaptation. His steadfast self-belief and refreshingly unconventional views on the world make him not only a reliable professional but also a delightful conversationalist.